In a previous post “Sugar: Hiding in Plain Sight” I shared a TEDed video that explains how sugar is everywhere. It is found where you never expect to find it but is hiding under other names.

In this post I attempt to summarize some key points from a talk (starting at 40:37) by Robert H. Lustig, Professor of Pediatrics in the Division of Endocrinology at University of California San Francisco titled “Sugar: The Bitter Truth”. I also add some extra points or links. You can watch the one hour and thirty minutes talk at the end of this post.

At 13:50 the professor explains to the audience that coke [and pepsi] contains salt, a lot of it but you cannot taste it because the sweet taste of sugar is hiding it. Why salt? It makes you thirsty! And this makes you “consume” more.

Continue reading